PPC Management Service is the process of continually developing, implementing, analysing and taking corrective action or optimizing digital advertising campaigns on Google AdWords, Bing Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, Pinterest Ads and a few select private networks to deliver the best results possible. These PPC advertising platforms have constantly changing elements from the platforms itself making changes to constantly changing customers and competitors. This necessitates a constant vigil on the advertising platform to constantly keep optimizing the campaigns to improve results. Many Small and Medium Businesses cannot afford a full-time PPC Campaign Managers and thus makes economic sense to outsource PPC Management to PPC Services Companies.
Why choose Optimus for PPC Services?
Data Driven Strategies.
All decisions made are based on data from the client and customers. All strategy & tactical decisions are made with client consultation.
All work done will be through client owned accounts and the client has access to the PPC Campaigns anytime and owns all work done.
No One-Size-Fits All Approach.
We customize all PPC Strategies for each client based on data and client requirements. We do not use the same strategy for all clients.
Work with clients is based on value delivered month on month. The client can cancel PPC Services anytime.
We work on predetermined deliverables and fees. Not on % of spends! We do not incentivize ourselves to get you to spend more.
AdWords, Facebook &
Bing Ads Certified
Google AdWords Certification, Facebook Blueprint Certification, Microsoft Bing Ads Accredited Professional and Top 5% Google Quality Score Certificate of Acheivement.
We will Setup & Optimize PPC Campaigns to save money, identify areas that may be draining your budget, improve your campaign and get more sales.
PPC Management Methodology
PPC Campaign Setup & Optimization Methodology:
Understand Your Business with regard to PPC
Landing Page Review & Advice (incl. AB testing)
PPC Campaign & Funnel Audit
Set Initial Expectations & Specific Goals
Develop PPC Strategy
Design & Build Campaigns: Search, Display & Remarketing
Comprehensive Keyword & Competition Research
Build a Comprehensive Keyword list, Keyword Categorization, Matching Options & Ad Groups
Develop Effective Ad Copy & Multiple Ads Per Ad Group for Testing
Set Budgets, Ad Extensions, Ad Scheduling & Geographical Targeting Appropriately
Track Code Installation for Google Analytics & PPC Conversion Tracking
PPC Management Service Methodology:
Ongoing PPC Strategy Development & Implementation
Ongoing Bid & Position Management for achieving set Goals
Ongoing Keyword Performance Analysis, additions, deletions, and match types
Ongoing Ad Copy Analysis, additions, deletions & testing
Ongoing Conversion Tracking Analysis
Detailed Reporting and Analysis
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Select PPC Client Testimonials
"One of the best we have ever used... delivered beyond expectation, on budget and ahead of time. Don't look further if you need a digital marketing resource."
- Antonio Silva, BikeLife, South Africa
"Exceeded our expectations. Knowledgeable on many facets of Internet Marketing, professionally communicating concepts in a clear, concise and project-relevant way."
- David Gunther, PilatesCan, Australia
"Very happy... Good input into the project, great communication, added significant value to the project."
- Andrew Wilson, MarketersCollege, United Kingdom
"Excellent communication. Perfect Delivery. Made sure I was completely satisfied with the work. Highly recommended."
- VK, TigerTech Solutions, India